Website SEO Services
Be found and be heard, get your website optimized and organized so search engines can find you easily.
Consulting, training and search engine optimization (SEO) services are available.
Search Engine Optimization
How do you find things on the internet?
How do you search?
What do you respond to?
Chances are your clients and customers do the same thing.
How do you think those results come up for the term you entered in your search?
What is the difference between Off Site SEO and On Site SEO?
How do I get my website to do better in the search engines and what are my options?
What is Organic Design and Programming and how does it help in regards to optimization ?
Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.
The Google, Yahoo! and Bing search engines combine advertising and search results on their search results pages. In each case, the ads are designed to look similar to the search results, though differ in formatting enough for readers to make distinctions between organic results and ads, such as their background colour and/or placement on the page. Further, the appearance of the ads on all major search engines is so similar to the genuine search results that a large majority of search engine users cannot effectively distinguish between them.
Because so few ordinary users realized that many of the highest placed “results” on search engine results pages were actually ads, it became important within the search engine optimization industry to distinguish between the two types of content. As the perspective among general users was that all the results were in fact “results”, the qualifier “organic” was invented to distinguish the real search results from the ads. The term was first used by Internet theorist John Kilroy in a 2004 article on paid search marketing. Because the distinction is important (and because the word “organic” has many metaphorical uses) the term is now in widespread use within the search engine optimization and web marketing industry. It is now in common currency outside the specialist web marketing industry, being used frequently by Google (throughout the Google Analytics site, for instance).
Google claims that their users click (organic) search results more often than ads, which has led them to rebut the research cited above. A Google study in 2012 found that 81% of ad impressions and 66% of ad clicks happen when there is no associated organic search result on the first page.
The same report by Pew shows that users avoid clicking “results” that they know to be ads.
Users can prevent ads from being shown in search results, and list only organic search results, by using browser add-ons and plugins. Other browsers may have different tools developed for blocking ads.
These are all important questions and no one solution fits all. If you want your website to do better you need the solution that works for you and your website.
Contact us for more information and a chance to review your website and your goals.
Web Guy Arizona, I provide full website design and repair services. Specializing in HTML & PHP programming, Joomla website design, WordPress website design and website management services.